SuperSaver Cheshire is aimed at supporting local businesses. It is a free app containing exclusive vouchers from businesses which provide an incentive for customers to shop locally.
The company was transitioning from printed vouchers to digital form with a new app and name, 'Supersaver app'. The name has a double meaning because the vouchers provide customers with 'super savings' and the hero on the logo acts as a superhero because it is helping to 'save' local businesses and the high street.
I came up with the new logo and branding style, carrying it across all web imagery and printed marketing materials.
Flyers and posters
Social media graphics
I created all graphics for the app including backgrounds, buttons and icons and business vouchers. Watch the video below to see the app in action.
FLYERS AND POSTERS
The flyers using a mock £20 note were a marketing concept that would catch the eye of who ever found it. A person’s instinct when they see money lying on the ground is to pick it up - in the same way they will be enticed to pick up the leaflet. (Also carrying the message that by shopping locally with the Supersaver app you can save money.)
SOCIAL MEDIA GRAPHICS